欧恒酒店集团将与中国绿地控股集团合作协力发展中国和欧洲市场 - 财经新闻

欧恒集团于2010年在上海开设了第一家酒店——上海新天哈瓦那大酒店，同时西安欧御大酒店和Meliá重庆酒店也将完工。从短期来看，此次合作计划将于2013年在天津和济南新开设两家Meliá酒店，这两个城市发展快速，又坐落于上海和北京之间。从中期来看，此次合作也预见了最成功的酒店品牌Meliá中的众多酒店发展计划，是欧恒集团中国市场发展的又一项重大成果，此外集团旗下 Innside和 Meliá的城市酒店业务及Paradisus在中国新兴的度假酒店业务也正在中国市场取得了稳步的发展。

绿地集团与合作伙伴欧恒酒店集团还将在培训、全球酒店分销系统及采购等领域进行合作，这样不仅能在最佳实践管理系统的发展及实施中互补，而且还满足了增加国际客户群的共同需要，并且提高了两者在复杂的中国和欧洲市场共同经营酒店品牌的意识。

鉴于欧洲已经成为中国出境游的最大市场，绿地集团在中餐烹饪和中国文化方面的优势将帮助Meliá酒店更好地为中国顾客提供服务，也为当地市场提供最正宗的中国式就餐体验。

欧恒酒店集团首席执行官及副总裁Gabriel Escarrer先生说道:“在新的世界旅游形势下，不管是出境旅游还是入境旅游，中国都将很快成为最大的市场。因此Meliá品牌的出现对我们在亚太地区的成功及在世界其他地方的业务和度假酒店的发展都非常关键。考虑到复杂而针对性强的酒店市场将发生前所未有的规模上的改变，如果我们不想错失良机并希望继续在双赢的局面中得到发展，全球连锁酒店和本土强大的集团企业必须寻找合作伙伴。”

绿地集团是首批在欧洲开设自主品牌酒店的中国酒店之一，计划能够成为跨越欧亚两大洲商务和休闲旅客的参考标志。

关于欧恒酒店集团

成立于1956年，西班牙帕尔马(Palma de Mallorca)，该酒店集团是全球最大的度假村酒店连锁集团，同时更在西班牙商务和休闲旅游市场中占据着主导地位。目前经营着350多家豪华星级酒店87,000间客房，遍布全球四大洲的35个国家。 35,000名员工热情服务于Gran Meliá, Meliá, ME, Innside, Tryp by Wyndham, Sol and Paradisus.品牌酒店。并由西班牙公司经营管理的唯一一家Meliá度假俱乐部提供产品和服务。

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关于绿地集团

绿地集团是财富世界500强企业和上海市国有控股特大型企业集团。创立20年来，绿地集团始终坚持“绿地，让生活更美好”的企业宗旨，通过产业经营与资本经营并举发展，已形成目前“房地产主业突出，能源、金融等相关产业并举发展”的产业布局。房地产开发经营作为绿地集团的核心主导产业，项目遍及中国25个省市自治区70座城市，并成功进入韩国济州、澳洲悉尼实施海外发展战略。房地产开发规模、产品类型、品质品牌均处于行业领先地位，目前建成和在建超高层城市地标建筑达17幢，其中4幢高度位列世界排名前十。

MELIÁ HOTELS INTERNATIONAL AND THE CHINESE GREENLAND GROUP JOIN FORCES TO DEVELOP THEIR PRESENCE IN CHINA AND EUROPE

Greenland Group, one of the largest real estate company in China, owns the two new hotels to be operated by the Spanish chain in China, under the Melia Hotel brand, the Meliá Jinan and Meliá Tianjin and has further hotels in the planning stages.

The partnership represents the entry of a newly created - 100% Chinese hotel brand in Europe, as well as the further consolidation of the expansion strategy of Melia Hotels International in China

Shanghai, 13 December 2012.- The Spanish hotel company Meliá Hotels International and the Greenland Group, one of the largest real estate group in China, have reached a strategic agreement today to join forces to pursue their growth internationally, inside and outside China, respectively.

For Greenland Group, an immediate impact of the agreement will be the launch of its urban hotel brand in Europe, through the adaptation and re-branding of a Meliá operated hotel in the city of Frankfurt, Germany, that was chosen by the signers because of its dynamism in the business travel segment.

In the short and medium term, Greenland Group will continue to grow its urban brand in Europe and China, and will cooperate with Meliá Hotels International in further development of hotels over the coming years.

In 2010, Meliá inaugurated its first hotel in Shanghai – the Gran Meliá Shanghai- and is currently finalising work on the construction of the spectacular Gran Meliá Xian and Meliá Chongqing. In the short term, this agreement will allow the company to open two new Meliá hotels in Jinan, scheduled for 2013, and Tianjin, two fast-growing cities located along the corridor between Shanghai and Beijing. In the medium term, the alliance foresees the evaluation of numerous hotel development projects for the most successful Meliá brands, such as Innside and Meliá in the city hotel business, and even Paradisus in the emerging resort hotel business in China.

The Greenland Group and Meliá hotels international partnership also entails cooperation in the areas of training, global hotel distribution systems and procurement, as such complementing each other in the development and implementation of best practice management systems and responding to a mutual need to grow the international customer base and to improve the awareness of the hotel brands operated by both groups in the complex Chinese and European markets.

Greenland’s expertise in Chinese culinary and Chinese culture would benefit Meliá to excel in providing services to the Chinese guests, currently the largest outbound market into Europe, as well as offering authentic Chinese dining experience to the local market.

Mr. Gabriel Escarrer, Vice Chairman and CEO of Meliá hotels International expressed "In the new world tourism paradigm, China will soon become the largest market on the planet for both in and outbound travel. The presence of the Meliá brands are therefore key to our success in the Asia Pacific region and for our business and resort hotels in the rest of the world. Given the unprecedented dimensions of this change in a business which is already complex and specialized, global hotel chains and the country's powerful business groups must seek partnerships if we are not to miss the boat and hence continue to grow within a win-win scenario.'

The Greenland Group is one of the first Chinese hotel groups to open a hotel with its own brand in Europe and projects to become a reference for European and Chinese business and leisure travellers in both continents.

About Meliá Hotels International

Meliá Hotels International was founded in 1956 in Palma de Mallorca (Spain) and is one of the world’s largest resort hotel chains, as well as Spain’s leading hotel chain. It currently provides more than 350 hotels and 87,000 rooms in 35 countries on 4 continents under its brands: Gran Meliá, Meliá, ME, Innside, Tryp by Wyndham, Sol and Paradisus. Its product and service portfolio is complemented by Club Meliá, the only vacation club operated by a Spanish company.

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About Greenland Groups

Greenland Group is the top 500 enterprise in “fortune” of the world, and it has become one of the biggest state-owned enterprise in shanghai as well as leading comprehensive real estate enterprise in China. During the past 20-years,Greenland group strictly insist on “Greenland, Create better life “as the development concept. Greenland group has formed a diversified industrial structure through both industrial and capital operation which is “energy and finance sections develop simultaneously with real estate as main occupation”.

Greenland Group takes real estate development and operation as core and leading industry. The construction projects cover nearly 70 cities of 25 provinces in china, and also succeed to participateJeju of Korea, Sydney of Australia. The scale of real estate, product type, and brand quality is the leading of the concerned industry. At present, there are 17buildings is built or will be built in the center of the city; especially the height of 4 buildings is top 10 in the world.

编辑：佚名